Designing Deals That Break the Market
Decision Accounting

Designing Deals That Break the Market

core-claim
Core claim

The paper models the Hollow Win: A and B gain while system welfare falls

The Missing System Theorem applies when a bilateral game excludes system welfare from the payoff space. Purdue's 2010 OxyContin sales show the pattern: 3.1 billion in private revenue inside an opioid-class market linked to about 1.5 trillion per year in system welfare loss.

corpus
Corpus result

The SAPM corpus finds welfare loss ratios above break-even in most domains

The paper uses βW as a revenue-denominated measure of system drawdown. Across the SAPM corpus, the estimated range is 0.76 to 51 with a mean of 8.3.

hollow-win
1

A Hollow Win exists when six axioms remove system welfare from the game

The existence theorem depends on six boundary conditions: bilateral payoff closure, voluntary exchange, welfare separability, revenue-proportional drawdown, no exogenous welfare internalization, and strategic complementarity in system mining.

structural-invisibility
Structural invisibility

Disclosure cannot distinguish a Hollow Win from a win-win-win inside G

Corollary 1.1 says (0,1,1) and (1,1,1) look identical to any mechanism that only sees A and B payoffs. Both parties gain, while the missing welfare term decides whether the system was harmed.

impossibility
2

Mechanisms confined to A and B payoffs cannot implement C=1

The mechanism design impossibility follows because incentive compatibility is written over A and B allocations, while welfare preservation requires conditioning on W. Under Axiom 1, W is absent from the mechanism's objective.

beta-lower-bound
3

Positive-revenue Hollow Wins have βW at least 1 in expectation

The lower-bound theorem defines βW = -dW/dΠ. If revenue Π is positive and the six axioms hold, Theorem 1 gives dW < 0 and Axiom 4 gives βW ≥ 1 in expectation.

goldman
Case 1

Abacus turned a $15 million fee into βW = 7,933

Goldman Sachs structured Abacus 2007-AC1, a synthetic CDO referencing subprime RMBS. Paulson & Co., which was short the same assets, helped select the portfolio; IKB and ACA were told an independent collateral manager selected it.

purdue
Case 2

Purdue's OxyContin campaign produces βW = 71.4 on $35 billion in revenue

Purdue marketed OxyContin from 1996 to 2017 while downplaying addiction risk. The sales force grew from 318 in 1996 to 671 in 2000, and OxyContin reached a peak 80% share of long-acting opioid prescriptions.

facebook
Case 3

Facebook's engagement feed produces βW = 1.54 against 2021 ad revenue

The Facebook case treats News Feed ranking as an engagement-maximizing exchange between Meta and advertisers. Users supply attention and data, while system costs appear in mental health, democratic institutions, and Myanmar-related humanitarian harm.

f35
Case 4

The F-35 program produces βW = 1.25 through excess cost and dependency

The defense procurement case centers on the DoD, Lockheed Martin, and the Joint Program Office. The bilateral relationship is stable because Lockheed receives guaranteed revenue and the DoD receives a platform no other contractor can provide.

decision-accounting
Decision Accounting

Field 17 is the paper's rule change for material decisions

The required transformation is mandatory inclusion of system welfare impact in every material decision record through the 17-field Decision Accounting protocol. Field 17 moves W into the decision architecture instead of leaving it outside the game.

policy
Policy implication

The target is game-form change, not better bilateral optimization

The paper's policy implication is that markets break when private deals mine omitted system welfare. Disclosure and voluntary reporting do not alter the equilibrium unless system welfare becomes a binding term in the decision process.